Welcome to the Amresh Kumar's Blog

Why SEO?

Thursday, 26 November 2009 13:09 | Written by Amresh Kumar |

Search engines provide the majority of traffic to websites across the Internet, regardless of website focus. Therefore, if your site cannot be properly located and indexed by the leading search engines, you are missing out on your best chance to drive targeted visitors and potential revenue.

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Last Updated (Thursday, 26 November 2009 13:46)

What is SEO?

Thursday, 26 November 2009 13:10 | Written by Amresh Kumar |

Search Engine Optimization or SEO, is the process by which pages are improved to boost their organic search engine rankings. This is done by assessing what the individual search engines are looking for and providing that. The outcome of an SEO Campaign is to create high organic rankings for the keywords/phrases for which the client is indeed an authority. This will ultimately create a jump in targeted traffíc. A good SEO campaign includes the following three aspects:

1. Keyword Analysis
2. Onsite Optimization
3. Offsite Optimization

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What is a Good Keyword and What is Not?

Thursday, 26 November 2009 13:11 | Written by Amresh Kumar |

This is the ultimate question we have to ask ourselves when judging keywords. There are many variables you have to take into account when selecting exactly what keywords your site will be optimized for. Use the following criteria to determine the viability of a keyword:

• The estimated amount of searches for the keyword in a 24 hour period
• The number of sites competing for the keyword
• The quality of the sites competing for the keyword
• The ability of the site to support the keyword
• Relevance between keywords
• The target audience of the site

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How to shift from XP to Windows 7

Friday, 06 November 2009 05:51 | Written by Amresh Kumar |

Microsoft's much-awaited operating system Windows 7 is finally here. After the disappointing performance of Vista, Microsoft is banking high on Windows 7 to give it the much required fillip in the PC market.

Two-year old Vista failed to make a dent in the market. The OS' biggest rival turned has been not an OS from a rival company or from the Open Source community, but Microsoft's own operating system XP. According to Forrester Research (done few months ago), 86 per cent of corporate PCs continue to rely on the eight-year-old Vista predecessor Windows XP.

However, most analysts believe that it is time that XP users too start planning their migration path to Windows 7. Here's a guide for XP users to help them smoothly migrate to the new operating system, Windows 7.

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Microsoft launches Windows 7 in India

Sunday, 01 November 2009 05:27 | Written by Amresh Kumar |

NEW DELHI: Microsoft India has announced the availability of Windows 7 for its customers in India.

In line with the company’s commitment to releasing a new OS at periodic schedules, Windows 7 is designed to be more reliable and responsive, delivering a simplified PC experience for consumers.

Announcing the Windows 7 launch, Ravi Venkatesan, Chairman, Microsoft India reportedly said, "Proactive engagement and feedback thereof with partners and consumers was fundamental to the development of Windows 7. It has helped deliver what is the highest quality OS in the history of Windows. It enhances the user experience by its sheer simplicity and caters to their connected lives across work and play. We are delighted by the initial reviews from partners and the technology community.
Over 90% of testers from around the world have rated it as "good" or "extremely good" and consider Windows 7 to be responsive, simple to use and stable."

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